The Ask: Expand on Gatorade’s 2025 “Lose More, Win More” campaign with unexpected storytelling.

The Story: This is a story of never giving up, for both the Columbia Eagles and our Gatorade team. In the early stages of developing our “Lose More, Win More” campaign, my partner Kelsey stumbled upon a diamond in the rough: a high school football team out of Alabama with the world’s longest losing streak. The Columbia Eagles have been fighting to snap a 10 year losing streak, and we wanted to tell their story and give them a little fuel along the way. Round after round, we pitched this idea and round after round, we were turned away. However, our team believed in the idea and after months of pushing and a partnership with NFL Films, we were in business. One hard fought season later, we created “All The Reasons Not To Quit: The Columbia HS Story”, a 5 episode docu-series following the Eagle’s fight to end their losing streak.

Made with: Gerardo Ortiz, Kelsey Isla, Joshua German, Jennifer Anaya, Elliot Klein, Jack Cutler, Kelly Matousek, + the rest of the Gato crew <3

The Trailer: