The Ask: Create a launch campaign for Avery Dennison’s new “Pinterest for packaging designers”, m_use.com.

The Story: Inspired World is the campaign that really kicked off my love for advertising. The Avery Dennison brief from the 2019 Young Ones One Show was definitely a tough nut to crack, challenging us to help launch their new website M_use.com, a digital hub for packaging designers to find materials and inspiration. Our final solution was a beautiful series of out-of-home executions showcasing the inspiration packaging designers find every day, all over the world.

Awards: 2019 Gold Pencil, Merit - Young Ones, One Club

Made with: Julia Muell

The Work: