The Ask: Create a retirement send-off for JJ Watt, Gatorade style.

The Story: This is the first project I worked on for Gatorade during my time as a Youngblood, and it also happens to be the first broadcast spot of my career. I was incredibly lucky to play a supporting role in the creation of this film from the brainstorming sessions to production to the launch social copy, and even more lucky to have been taken under the wing of the amazing Gatorade team at Chiat. I learned what it takes to send a spot to broadcast from start to finish, and I couldn’t be more proud of the work.

Creative Team: Evelyn Harper, Piper Alkonis, Rex Griffin

Producer: Ian Donnelly

CD’s: Mark Peters, Dez Marzette

The Buzz: BOARDROOM BLEACHER REPORT FAN NATION WISCONSIN STATE JOURNAL

The Work: