The Ask: Find a new and unique way to sell Lay’s potato chips.

The Story: People hate the air in chip bags. The internet is filled with air hate, but most people don’t know that the air in their bag of chips has a greater purpose. The air in chip bags is nitrogen gas and is good for providing protection, preventing sogginess, and preserving the freshness of each chip. By releasing brand new packaging, new refillable technology, out-of-home billboards, and social channels, we let the whole world know the best chips are made with the best air.

Made with: Julia Muell, Molly Adler. Sam Eaton

The Work: