The Ask: Bring Levi’s back to The Super Bowl after 20+ years away with a star studded global campaign.

The Story: The first Super Bowl commercial of my entire career was 30 seconds of butts. Hell yeah.

I had the opportunity to be the lead writer on Levi’s 2026 “Backstory” Campaign. I helped shape the platform, from the manifestos that guided the campaign to the final tagline of the films, and everything in between. Working on this project was truly something special. Not only did I get the chance to be a steward of an iconic brand from my hometown, I got to make something absurdly unserious with people who execute with serious care and craft. It was a fun, rump-shaking good time and will forever be a highlight of my career.

It was also nominated for an Emmy, which kinda rocks.

The Receipts: 2026 Emmy Nomination - Outstanding Commercial, One Show Merit

Made with: Kelsey Isla, Gaia Elise, Mark Winters, Dez Marzette, Kira Gilmore Linton, Camilla Borel-Rinkes, Candace Sautman, Eneida Mejia, Kayla Martinez, Maddy Reeves, Julia Lucy, Sarah Hoffman, Whitney Knecht, Hannah Daniel

The Work:

ROSÉ :15 + REVEAL:

DOECHII :15 + REVEAL:

SGA, QUESTLOVE, & STEFANIE REVEALS: