The Ask: Celebrate Gatorade’s 60 years of helping athletes achieve greatness by telling their origin story.

The Story: To celebrate Gatorade’s 60th anniversary, our team crafted a campaign that celebrated the very thing that gave Gatorade a reason to exist in the first place: losing. We created a full 360 campaign spanning an anthem film, origin story film, several athlete stories, the brand’s first non athlete film staring legend Kendrick Lamar, and a multi-faceted product campaign. In addition to concepting and assisting the larger brand films, my partner Kelsey and I spearheaded the product side of the campaign. We created multiple assets for over 10 different products, managed 3 different teams of clients, ran all of the pre-production in tandem with the anthem film shoots, several shoot days, and led the post-production work.

Made with: Dez Marzette, Gerardo Ortiz, Alex Bower, Jeff Lam, Evan Chiplock, Cameron Bell, Kelsey Isla, Tammy Bai, Aubrey Larson, Celestina Lucero, Tyler Hock, + the rest of the Gato crew <3

The Work:

Anthem + Origin Films

Athlete Product Work

Other Product Work