The Ask: Create a reactive piece of content to welcome Luka Dončić to the LA Lakers.

The Story: It started with a headline, then a text, then another text, and a team message, and another text. The news? Luka Dončić just got traded to the Los Angeles Lakers in one of the biggest upset trades in NBA history. This was big, and the sports world was in a frenzy. We knew we had to act fast, so we got to work. 72 hours and a couple bribes to the Hollywood Chamber of Commerce later, our Luka Ho77ywood film was born. The post grew to be one of the most talked about responses by a brand, garnering over a billion impressions.

Awards: 2025 Clio Sports - Bronze

Made with: Dez Marzette, Alex Bower, Jeff Lam, Tammy Bai, Guilherme Pimentel + the rest of the Gato crew <3

The Work:

CHECK OUT THE POST!